Sunday, February 7, 2016

IDW’s Mickey Mouse logo

It’s time for a random blogpost. A comment on my last post made me pull out Mickey Mouse #292 from the archive (aka. comic collection). Sooo what does MM #292 and MM #310 have in common?
 

Mickey Mouse #292 and Mickey Mouse #310
Mickey Mouse #292 and Mickey Mouse #310

#310 is the first issue of IDW’s Mickey Mouse run, and also the first time the current Mickey Mouse logo was used on the cover. But it’s not the first time it is used in the comics! Inside #292 the logo is used for the story "The Incredible Black Comet".
 

Inside Mickey Mouse #292
Inside Mickey Mouse #292

I might be completely wrong about this [just a little, check the comments], but I believe this is the first time it is used as a comic story/comic issue logo. But originally the logo is way older. It’s taken from a 1928 poster, and the logo is (kind of) a compressed version of the opening screen on the very first Mickey cartoons.




2 comments:

  1. You're very close! But as far as I can remember, we actually first used the 1928 logo a couple of months earlier, for "Love Trouble" in WDCS 670. (It might not be instantly obvious because we stacked MICKEY on top of MOUSE there, disrupting the logo's original layout.)

    At Gemstone in 2006, Art Director Travis Seitler and I had gotten a little tired of new Mickey stories always using the same Mickey logo (or minor variants of it) all the time, so we cleaned up some others, and this was one of several results.

    The idea of the 1928 logo as a cover logo first came about toward the end of Gemstone—tied to a stillborn plan to revive the shelved MM and DD titles with a slightly new look. When that didn't happen, I just waited around until a later chance came.

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  2. Looks like it was used in WDCS #670, yes. The 1928 logo works a lot better in one row than used in two rows as for "Love Trouble" I think. It looks a bit too squeezed then.

    Personally I don't care too much about what logo is used, but the current cover logo gives more options for choosing the cover art I believe. The previous one, as seen on the Gemstone cover above used a lot of space. Some of the BOOM! covers had it scaled down in a corner and moved around to fit the art, making them look messy in my opinion.

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